sales mastery led by Richard moore

Art of Sell was created because too many founders, coaches, experts, and business owners fall short at selling themselves. They understand the basics, but they also know they could be doing better — and until they get better, their sales and marketing skills will cap their business's growth.

If you fall into that camp, Art of Sell exists to help you consistently get better, close bigger deals, and scale your business to new record numbers.

Behind Art of Sell is Richard Moore, who has spent more than two decades in sales. He started in the corporate world, closing deals and leading teams, then built his own business around modern, high trust selling. In that time he has helped companies, founders, coaches and consultants sharpen how they attract, convert and retain clients so they can grow without resorting to pressure or gimmicks.

Today, Richard trains founders and coaches in the psychology of high trust deal making and practical, everyday sales execution. As the creator of Art of Sell and multiple coaching programmes and workshops, he is known for turning real conversations, content and sales calls into clear, repeatable revenue, not just ideas that stay in a notebook.

Alongside the Art of Sell community, Richard runs focused training programmes, workshops and an in depth newsletter, all built around one idea: elegant, effective sales that feel good for both sides. Art of Sell is where all of that experience becomes regular, hands on support for you.