Sales is hard...

Whether you’re an entrepreneur, coach, consultant, or a sales professional inside a team, mastering sales can feel complex, overwhelming, and even uncomfortable at times.

But you’re not alone. It's quite common to struggle with arguably THE most important tasks in business, sales. Usually these can include:

Inconsistent Client Leads and Sales Flow

Struggling to consistently attract and convert high-quality leads, leaving your sales pipeline unpredictable and stressful.

Lack of Sales Confidence and Clear Techniques

Feeling unsure in your sales conversations or winging your approach without proven strategies to guide you and increase conversions.

Difficulty Closing Without Feeling Pushy

Unsure how to close deals in a way that feels natural, respectful, and aligned with your values.

Unclear Offer Messaging and Value

Struggling to clearly communicate the value of your offer, leading to confusion or lost opportunities.

Overwhelmed by Complex Sales Strategies and Tools

Drowning in advice, tactics, and tech without a simple, actionable plan to move forward.

Lack of Accountability and a Supportive Network

Feeling isolated without a space to get feedback, stay on track, and grow alongside like-minded professionals.

what you get in the art of sell

‍your path to mastering the skill of sales

‍ Whether you're an entrepreneur running your own business, a coach, a consultant or part of a sales team the Art of Sell exclusive community is here to help empower you to redefine sales through a focus on integrity, building relationships and innovation to truly transform sales into an art you can master.

Monthly Masterclasses

Deep-dive sessions led by world-class sales leaders and innovators, designed to:

Strengthen your sales confidence and techniques, giving you proven frameworks and strategies that actually work.
Cut through complex strategies and overwhelm, replacing them with clear, actionable insights you can implement immediately.
Equip you to close more deals without feeling pushy, through ethical and effective methods.

Live Community Calls

Interactive calls designed for action, where you:

Practice your pitch and sales conversations to overcome inconsistent leads and sales flow.
Get instant feedback and insights from peers and experts to clarify your offer and value proposition on the spot.
Build authentic relationships and meaningful connections with people who understand the modern sales landscape.

Targeted Sales Challenges

Hands-on exercises crafted to:

Build sales confidence and sharpen techniques by applying what you’ve learned in real-time.
Help you clarify your message and refine your approach, so your offer cuts through the noise.
Provide practical, immediate wins that improve your lead generation and closing skills, without overwhelm.

Collaborative Community

A high-level, supportive space where you:

Work alongside fellow entrepreneurs, coaches, consultants, and sales professionals focused on growing authentic client relationships.
Stay accountable, motivated, and supported with feedback, advice, and inspiration tailored to your goals.
Keep pace with rapid changes in sales, leveraging the collective wisdom of the community for continuous learning and development.

collaboration at the heart

Art of Sell offers a collaborative community, where members feedback is taken on board so everyone grows together to master sales as an art.

This community has been built to thrive on mutual learning, where insights and ideas are actively encouraged and integrated into the fabric of the sales mastery experience.
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Collaborate, Improve & Close More Deals

tactics, insights and strategies from industry leaders

Art of Sell goes beyond typical sales training by featuring guest speakers who have worked for some of the most prestigious and globally recognized brands across the world.

These leaders have played pivotal roles in shaping the sales and business strategies of companies that are household names, and they bring their vast expertise directly to our community.

Each guest speaker offers exclusive insights and proven strategies that have been refined over years of experience at the highest levels of their industries.

You’ll learn from professionals who have worked with the likes of global giants such as:

UPCOMING MASTERCLASSES AND EVENTS in the art of sell community

Messaging: The Pivoting Moment

This session will examine the key moments and subtle cues that signal it’s time to shift from messaging to a more direct conversation - whether that’s scheduling a call or setting up a meeting. We’ll look at what to watch for in tone, timing, and engagement, so you’re not jumping too soon or waiting too long. Ideal for anyone using DMs to build connections or move work forward.

The Perfect Digital Product Formula: How To Package What You Know and Sell It On Repeat

In this practical session, branding expert and creative entrepreneur, Jacob Cass shares his proven 4-step formula for creating and launching digital products that convert. Whether you’re a coach, consultant, or creative solopreneur, this approach will help you monetize what you know, expand your reach, and stop trading time for income.

Community Networking: Connect, Practice & Refine Your Messaging

In small breakout groups of three, you’ll rotate through structured roles: Seller, Client, and Observer. As the Seller, you can test part of your messaging or get focused feedback - on your one-liner, intro, pitch, or any part of your language that needs tightening. Equal time, clear prompts, and a fast pace make this a high-value, no-fluff session.

GAIN ACCESS TO These Expert-Led Sessions

Unlock access to expert masterclasses, live community calls, and powerful connections that help you close more deals with confidence.

learn from experts

Redefining Sales with Art of Sell

Traditional sales approaches rely on outdated strategies, impersonal connections, and short-term wins, all of which no longer resonate in today’s evolving and sophisticated business environment.

In an era where clients expect genuine relationships, clear value, and a confident, consultative approach, mastering the art of sales is essential.

At Art of Sell, we’re redefining what it means to sell by creating a collaborative community where sales is no longer viewed as a transactional process, but as a craft built on clarity, connection, and consistency.

This is sales you can feel good about.

This is an art you can master.

learn the skills to Close more deals with confidence

Led by Richard moore & team

Richard Moore is an experienced entrepreneur and sales expert, known for his ability to transform how professionals approach sales.

Over the past 21 years, in which he has helped countless companies, entrepreneurs, coaches, and consultants elevate their sales techniques, fostering lasting growth and success in their businesses.

His focus on integrity, innovation, and building authentic relationships has made him a trusted mentor and leader in the sales industry.

Meet the team

Joining Richard is a dedicated team who ensures that every member gets the support and resources they need to thrive.

Together, they bring a wealth of knowledge, mentorship and leadership to the community.

Richard moore

Founder

As the founder of this community, I’m dedicated to not only building strong connections but also ensuring that you have access to the very best workshops and trainings. I'll be personally running some of these sessions to help you master the Art of Sell, while continuing to make sure your voice is at the center of everything we do.

Vita Stimpson

Head of Community

I have the exciting role of building, engaging and nurturing our growing community. I’ll be overseeing community events, managing our online platforms, booking on great workshops and working closely with our team to make sure your feedback is always heard and actioned upon!

KIKI BHAUR

Head of Brand & Digital

I’m here to ensure that everything from the brand, visuals, marketing and tech side of our community runs smoothly. I manage all aspects of our brand’s online presence and digital functionality, making sure your experience is seamless and aligned with our vision. I’m excited to be part of building this thriving community!

JOIN THE ART OF SELL

Join a community of purpose-driven founders, coaches, consultants, and service providers who are mastering the art of selling in a way that feels good, builds real trust, and actually converts.

Your journey to selling smarter, serving better and scale faster begins today.

i'm ready to master the art of sell

✓ Weekly live masterclasses with Richard Moore and industry experts
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✓ Community sessions to get feedback on your pitches, sales performance, challenges and strategies.
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✓ Event replays packed with frameworks, templates, and tactics
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✓ Real-time support from the community and team
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✓ Interactive challenges to implement learnings from each masterclass and drive real progress in your sales

master the art of the ages.