5 Essential Rules to Position Yourself on LinkedIn

5 Essential Rules to Position Yourself on LinkedIn

Have you ever wondered how to make your LinkedIn profile stand out?

How to position yourself so the right audience sees you in the right light?

I've been there, and I've learned a few things along the way.

Today, I'm sharing the five rules that have helped me connect with the right people, build my brand, and grow my business.

These aren't just about crafting a polished profile.

They’re about demonstrating value, showing your work, and building a strong personal brand.

They focus on being authentic, consistent, and strategic.

Let’s get started.

1. Never Ask Permission

This rule is crucial: never ask permission.

I'm not saying you should disregard rules, but don’t wait for others to validate your skills.

Be Confident in Your Abilities

I didn’t need a certificate to know I’m good at what I do.

So, don't wait for validation—take initiative.

Believe in your skills, share your knowledge, and show the world what you have to offer.

2. Show Yourself Doing the Work

Authenticity matters.

People need to see you in action, not just hear you talk about it.

Provide Real Proof

Share photos, achievements, and testimonials.

This builds credibility and shows that you're not just talking—you’re walking the walk.

3. Drip-Feed Consistent Proof Through Numbers

Numbers build trust.

Regularly reinforce your experience, commitment, and results.

Show Your Experience and Commitment

Whether it's years in your industry, the number of clients, or weekly training calls—numbers show credibility.

Drip-feed these over time to reinforce your value.

4. Stay in Your Lane

Consistency in your messaging is key to being recognized as an expert.

Focus on Your Expertise

Stick to your niche and beat the same drum every day.

This helps your audience understand what you stand for and builds trust in your expertise.

5. Collaborate Through Networking

Your network is crucial.

Connect with Winners

Collaborating with well-positioned people elevates your brand.

Leverage these connections to position yourself as a winner in your field.

Conclusion

Positioning yourself on LinkedIn is about being consistent, authentic, and strategic.

Show your work, build trust through proof, and connect with the right people.

By following these five essential rules, you’ll see your LinkedIn presence grow along with your business.

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