Creating Content That Stands Out: A Guide to Crafting Posts That Get Noticed

The difference between content that scrolls past and content that converts

Have you ever wondered why some posts on LinkedIn get all the attention while others fade into the feed with barely a whisper? You’re not alone. With more content than ever competing for attention, standing out isn’t just about posting often—it’s about posting smart.

Let’s break down what makes content worth reading, the common traps to avoid, and how you can create posts that not only get noticed but elevate your authority.

The Content That Gets Ignored

Clichés

It’s easy to lean on feel-good quotes and affirmations—“You’re worth it,” “Just believe and the universe will deliver,” “Rise and grind”—but these have become wallpaper on the feed. They may resonate with peers, but rarely do they make your buyer stop and say, “That’s the expert I need.”

Clichés signal that you’re not thinking deeply about your audience’s problems. And if your audience is looking for a solution, not just a motivational poster, they’ll move on quickly.

Obvious Observations

We’ve all seen them: “Success doesn’t happen overnight,” “Hard work pays off,” “Consistency matters.” These may be true, but they don’t provoke thought or demonstrate insight. They don’t challenge the reader or deepen their understanding.

If you want to be known for your expertise, avoid posting what everyone already knows. Instead, aim to offer something new or frame something familiar in a new way.

The Content That Gets Attention

A Display of Mastery on a Topic

What stops the scroll? Clear, expert insight. That means sharing detailed thoughts, unpacking nuance, and guiding people through your process or thinking. Show people how you solve problems, not just that you solve them.

A post that says, “Here’s how I helped a SaaS founder increase demo bookings by 45% in 30 days” will always beat “Lead gen is important.”

Bring the depth. That’s what builds trust.

A Commonly Held Belief—But With a Twist

A great post often starts with agreement… and ends with surprise. For example: “Work-life balance is a myth—but not because you work too much. It’s because you’re not energized by the work you’re doing.”

Taking a standard truth and flipping it creates engagement. It provokes curiosity. It shows originality. And most importantly, it shows thinking.

Don’t be afraid to take a stance. That’s what makes content memorable.

Positioning Yourself as an Expert

Sharing Your Expertise

Buyers don’t just want inspiration. They want clarity. They want proof. So give it to them.

Show them:

• How you solve real problems
• Why you do things the way you do
• What mistakes you’ve learned from
• What frameworks or methods you use

This doesn’t mean giving away your entire playbook. But it does mean demonstrating that you know what you’re talking about—and that you’ve done it before.

Even better if you can include a story, a result, or a simple breakdown. That’s what makes you credible.

Engaging With Your Audience

Experts don’t just broadcast—they listen. If someone takes the time to comment, respond. Ask questions. Invite dialogue. The comment section is where positioning truly lives.

A question answered well is a micro-testimonial. It shows you care, you know your stuff, and you’re not above engaging. That’s the kind of expert people trust.

If you want more inbound business, start by building more trust in public.

Conclusion

Content that performs isn’t content that’s loud—it’s content that’s smart.

• Cut the clichés.
• Ditch the obvious takes.
• Share your process.
• Flip assumptions.
• Show up like the expert your buyer needs.

Next time you write a post, ask yourself: is this just content for engagement? Or is this content that positions me to solve real problems?

Because when you combine attention with authority, that’s when content really drives business.

Your audience doesn’t just need another post.

They need a reason to believe. Give them one.

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