Chasing Views vs. Creating Impact: A New Perspective on Content Creation

Have you ever caught yourself refreshing your LinkedIn post every 10 minutes, waiting for the view count to tick up? That dopamine hit from rising numbers can feel satisfying. But here’s the truth: 100,000 post impressions doesn’t automatically equal more revenue. In fact, it rarely does.

This blog is your call to shift perspective—from chasing views to creating content that drives real impact.

Views Matter, But Not as Much as You Think

Visibility is important. We all want people to see our work. But impressions are a surface-level metric. They don't tell the whole story.

To make your content meaningful, you need to look beyond the view count and focus on three deeper, more powerful metrics: your who, your why, and your next.

The "Who" Factor

Who sees your content is more important than how many do. Ten thousand random views are far less valuable than 100 views from your ideal customer.

It's about relevance, not reach.

If you're a consultant who helps B2B startups scale, a viral post about remote work might earn you engagement—but not clients. But a targeted post that speaks directly to founder pain points? That one lands.

So dial in your audience. Know who you're speaking to. Design your content specifically for them. It’s how you turn impressions into income.

The "Why" Factor

Why your audience is engaging with your content tells you everything about what’s working—and what isn’t.

Did someone pause because of your catchy headline? Or did they come looking for you because they trust your expertise?

The former might get you a like. The latter? A lead.

So ask yourself: why should your audience care? What pain are you solving? What story are you telling that resonates with what they’re going through?

When you get this right, your content becomes more than noise—it becomes a resource.

But It's the "Next" Factor That Matters Most

If the "who" gets them in the door and the "why" keeps them there, the "next" is what moves the needle.

The Power of the "Next" Factor

The "next" is what someone does after they see your content. Do they comment? Click? DM you? Share it with a colleague? Book a call?

This is where content strategy becomes business strategy.

If your posts spark interest but don't guide people toward an action, you’re leaving opportunity on the table.

How to Improve Your "Next" Factor

Here’s how to boost that conversion power:

• Make your next step obvious. Tell them exactly what to do.
• Include a clear call to action. Ask them to comment, share, book, or download.
• Make it low-friction. Reduce the number of steps it takes to engage with you.
• Follow up in the DMs. If someone likes or comments, start a real conversation.

Content that earns a scroll is nice. Content that earns a click—and a calendar booking—is better.

Stop Chasing Views and Start Creating Impact

Your goal isn’t to be popular. Your goal is to be profitable. That means shifting your focus from vanity to value.

Focus on the Right Metrics

Stop obsessing over impressions. Start watching for:

• Engagement from ideal clients
• Inbound messages from interested buyers
• Growth in your email list, product sales, or booked calls

These are the signals that your content is doing its job.

Embrace the Power of the "Next" Factor

Remember, your content is the first step in a journey. Don’t let it be the last.

Create posts that move people. Guide them to action. And track what happens after the scroll.

Because at the end of the day, views don’t pay the bills. Action does.

So stop chasing views. Start creating impact. And turn your content into something that actually moves your business forward.

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