The Power of In-Person Networking: A New Era of Connection

Have you ever noticed how different it feels to meet someone in person after interacting with them online? The experience is often filled with surprise comments like, "It's so good to meet you in real life!" or "Wow, you're taller than I thought!" or even the amusing, "Wow, you have legs!"

These comments are a far cry from the traditional networking event introductions of the past, where the conversation would typically start with, "So, what do you do?" or "Have you travelled far?" or the ever-so-formal exchange of business cards. Networking events used to be awkward meet-ups, but now they're where we can consolidate relationships we've already started.

The Game-Changer in Client Acquisition

In the game of client acquisition, this shift in networking dynamics is a huge win. New deals, new partnerships, and new collaborations all require multiple touchpoints to happen. But they also require that moment when both parties feel "Yes! This is right". Meeting in person does that. It makes connections real. And that accelerates the process.

My Personal Experience

As someone who regularly attends networking events, I can't wait to get up to Manchester on Wednesday next week to meet the latest batch of attendees for Entrepreneur Business Live. You never know what the connections will turn into.

Joining me will be Lea Turner, Kallum Nicholson, Amy Elliott, Phil Ossai, and Veronica Safoa Owusu as we answer your questions on social selling. And then we can connect properly in the networking afterwards.

The Best Part of Modern Networking

The best part? You know half the people going already from LinkedIn. So no need for sweaty handshakes and nervous eye contact. It's a more relaxed, more genuine, and more productive way to network.

And let's not forget the charity aspect. Huge love to our charity partner Forever Manchester. All your support and donations are going straight to them!

Join the Live Stream

Can't make it to Manchester? No problem! I'll be streaming the event live here on LinkedIn from 4:30pm. So you can still be part of the action, even if you can't be there in person.

The Power of Social Selling

Social selling is a powerful tool in today's digital age. It's about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals. This is the modern way to develop meaningful relationships with potential customers so you're the first person or brand a prospect thinks of when they're ready to buy.

During the event, we'll be answering all your questions on social selling. So whether you're a seasoned pro or a newbie, there's something for everyone.

Why In-Person Networking Still Matters

Despite the rise of digital communication, in-person networking is still crucial. It allows for a level of connection that simply can't be replicated online. It's the difference between a handshake and a 'like' - one is personal, the other is impersonal.

So whether it's a formal networking event or a casual meet-up, make the effort to meet in person. You never know what the connections will turn into.

Final Thoughts

In conclusion, the world of networking is changing. It's no longer about awkward introductions and formal exchanges of business cards. It's about building genuine relationships, both online and in person. And in the game of client acquisition, that's a huge win.

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