The Key to Closing More Deals Have you ever wondered why some businesses seem to have a magnetic pull, attracting customers and closing deals effortlessly?

The secret lies in understanding humans in business.

It's about recognizing the fundamental reasons why humans choose to buy from certain brands or individuals.

And the answer might surprise you - it's all about likeability.

But what does likeability mean in the context of business?

And how can you cultivate it to close more deals?

Let's dive in and explore this fascinating topic.

The Power of Likeability in Business

Likeability is a powerful tool in business.

It's not just about being fun, stimulating, energetic, or informative.

While these qualities can certainly enhance your likeability, they are not the core of it.

The true essence of likeability in business comes from something much deeper - trust.

Trust: The Foundation of Likeability

Trust is the cornerstone of any successful business relationship.

When someone trusts you, they emotionally decide to view you through a positive lens.

They are more likely to listen to your ideas, consider your products or services, and ultimately, do business with you.

But trust doesn't just happen overnight.

It's not something that can be established with a single interaction, especially if the person has never heard or seen of you before.

Humans are hardwired to be cautious and have a barrier up initially until they have decided you aren't a threat.

Building Trust Through Familiarity

So, how can you build trust?

One simple and effective way is through familiarity.

By showing up daily, being present, and engaging with your audience, you become someone or a brand that people are comfortable and familiar with

Think about it.

The more you see someone, the more familiar they become.

And with familiarity comes trust.

It's a simple yet powerful strategy to build likeability and close more deals.

Practical Tips to Build Trust and Likeability 

Now that we understand the importance of trust and familiarity in building likeability, let's look at some practical ways to implement this in your business.

  1. Show Up Daily Consistency is key in building familiarity and trust.

    Make it a point to show up daily, whether it's through social media posts, emails, blog posts, or any other platform where you engage with your audience.

    This consistent presence will make you a familiar face, helping to build trust over time.

    Remember, it's not just about showing up.

    It's about being present and engaging with your audience.

    Respond to comments, answer questions, and engage in conversations.

    This active engagement shows that you care about your audience and helps to build a strong, trusting relationship.
  1. Share Your Personal Experiences and Insights Sharing your personal experiences and insights can also help to build trust and likeability.

    It makes you relatable and shows that you're not just a faceless brand, but a real person with real experiences.

    Whether it's a success story, a lesson learned from a failure, or simply a behind-the-scenes look at your business, sharing your personal experiences can help to build a deeper connection with your audience.

Reaping the Rewards of Likeability 

Building likeability through trust and familiarity is not a quick fix.

It's a long-term strategy that requires consistency and genuine engagement.

But the rewards are well worth the effort.

  1. Increased Engagement 

    When you're likable, people are more likely to engage with you.

    They're more likely to comment on your posts, share your content, and participate in discussions.

    This increased engagement can lead to a stronger online presence and more opportunities to connect with potential customers.

    Remember, engagement is a two-way street.

    Make sure to respond to comments and participate in discussions.

    This not only helps to build trust and likeability, but also shows that you value your audience's input and opinions.

  1. Closing More Deals 

    Ultimately, likeability can help you close more deals.

    When people like and trust you, they're more likely to do business with you.

    They're more likely to consider your products or services, and more likely to choose you over your competitors.

So, invest in building likeability.

Show up daily, engage with your audience, and share your personal experiences.

It's a simple yet powerful strategy to close more deals and grow your business.

Ready to Take Your Business to the Next Level?

If you found these insights valuable and want to dive deeper into transforming your content into a powerful conversion tool, I have just the resource for you. Check out my Content Conversion Bundle for exclusive strategies, tips, and tools designed to boost your visibility, engage your audience, and drive more sales.

Start leveraging the power of content today and watch your business soar! Learn more about the Content Conversion Bundle here.

‘til next time!

Richard 🚀

I’m a conversion coach and I specialize in helping coaches & consultants convert from their content. For over 6.5 years now, I’ve successfully helped scores of businesses convert through their content on the platform. Before that, I did the same with Facebook and for the ten years before all that, I converted multiple-millions in sales in the City of London, in my corporate jobs. But now I’m here, bringing all this experience to help coaches & consultants fix this frustrating issue. Properly. Elegantly. Organically.


Explore our portfolio.

No items found.
No items found.

News & Articles.

We haven't published any posts


To ensure the best fit and deliver optimal results, interested individuals are required to apply for the LinkedIn Client Accelerator. This personalized approach allows us to understand each participant's unique goals and determine if the program can effectively support your growth on LinkedIn.