Why Calendly, VAs and Landing Pages Might Be Sabotaging Your Sales

Have you ever wondered why your sales aren't skyrocketing despite having all the right tools in place? You've got your Calendly set up, your virtual assistants (VAs) on standby, and your landing pages are sleek and professional. But the sales just aren't coming in. What could be going wrong?

Well, I'm here to tell you that these tools might be the very things holding you back. Yes, you read that right. Calendly, VAs, and landing pages might be a mistake in sales. But don't worry, I'm not just going to drop this bombshell and leave you hanging. I'm going to explain why and provide you with actionable tips to turn things around.

Understanding the Buyer's Journey

Before we dive into the specifics, let's take a moment to understand the buyer's journey. I've been in sales for 20 years, and one thing has become crystal clear: most people sell the way they want to sell, rather than the way people need to buy.

The Importance of the Buying Process

Think about that for a moment. You have a choice: sell the way YOU want to sell, or sell the way people need to buy. It's all about the process you take them through and removing friction. For very high-ticket sales, nurture, 1:1 interaction, and a feeling that you're present is what's needed to gain sufficient trust that guides a buyer over the line.

When someone is expressing a slight bit of interest, we need to give that fragile moment the red carpet so that they feel keen to step forward. This is where the first mistake often comes in: sending them to a Calendly link removes you and makes them do the work.

The Risk of Automation

Now you've added the risk that they might do it later, not find a time that works for them, or simply not bother. Instead, YOU should organise the call for them. Now, you know it's in the calendar and you maintained control. Unless you cannot move for people wanting to buy from you, there's no need to automate that part of the process.

Same goes for a landing page. They have their place, but I don't want to send someone for a five-figure monthly fee to anywhere other than a call with me. Remember this: a direct interaction with you will always outperform any page on a website.

The Role of Automation in Sales

Now, don't get me wrong. Automation has its place in sales. But it's important to understand when and where to use it.

When to Automate

When you have incredibly low-ticket offers, there should be automation. I'm talking Amazon, hosting on Udemy or just a landing page on your site. Simply because at that price point, getting individual with them and converting on a call shouldn't be worth your time.

The larger the ticket on your service, the more manual you need to be. And as you get bigger and more people buy, you can add more automation. But don't think you're fancy with automation if you're not getting paid.

The Balance Between Automation and Personal Touch

It's all about finding the right balance between automation and personal touch. The bigger the deals, the closer to Content → DM → Call should be your process. This ensures that you're present and involved in the sales process, building trust and rapport with your potential clients.

And remember, automation should never replace the human touch. It should enhance it. Use automation to handle repetitive tasks and free up your time to focus on building relationships and closing deals.

Conclusion

In conclusion, while tools like Calendly, VAs, and landing pages can be useful, they should not replace the personal touch in sales. Especially for high-ticket sales, a direct interaction with you will always outperform any automated process.

Take Action

So, take a step back and evaluate your sales process. Are you selling the way you want to sell, or the way people need to buy? Are you using automation where it's unnecessary and creating friction in the buying process?

If so, it's time to make some changes. Remove unnecessary automation, add a personal touch, and watch your sales soar.

Need Help?

If you're feeling overwhelmed and unsure where to start, don't worry. I'm here to help. I've helped countless people streamline their process by removing unnecessary automation and their close rate has increased.

Just send me a DM with the word "how" and I'll share more with you. Remember, the key to successful sales is understanding your buyer and providing them with a seamless, frictionless buying experience.

‍