Why Chasing Views Isn't the Key to Success

Here's a revelation that might surprise you: getting 100,000 post impressions doesn't necessarily mean you're going to make more money. It's a common misconception that many of us fall into. We chase views, likes, and shares, thinking that these are the ultimate indicators of our success. But let me tell you a story.

Once upon a time, I was just like you. I was obsessed with the numbers—constantly checking my analytics, and feeling a rush of excitement every time I saw a spike in my views. But then, I had an epiphany. I realized that I was chasing views for the feel-good hit, rather than because my process needed it. And that's when everything changed.

Understanding the "Who, Why, and Next"

Views matter, of course. But what matters more is your "who, why, and next." Let me break it down for you.

The "Who"

Who looks at your content matters more than how many. It's better to have 1,000 views from the right demographic than 10,000 irrelevant views. It's about quality, not quantity. If your content is being viewed by people who are genuinely interested in what you have to say, those are the views that count.

Think about it. Would you rather have a thousand people who are just casually scrolling through your content, or a hundred people who are actively engaged and interested in what you have to offer? The answer is clear.

The "Why"

Why people are viewing your content matters even more. There's a big difference between someone who's just looking and someone who's genuinely interested in what you're sharing. The latter is more likely to engage with your content, share it with their network, and ultimately, become a customer or client.

So, instead of focusing on getting more views, focus on creating content that resonates with your audience. Content that solves their problems, answers their questions, and adds value to their lives. That's the kind of content that will attract the right kind of views.

The Most Important Factor: The "Next"

But it's the "next" that matters most. And this one is simple: after reading your content, what do your viewers do next?

The Power of the "Next"

The "next" is the action that your viewers take after consuming your content. Do they sign up for your newsletter? Do they check out your products or services? Do they share your content with their network? These are the actions that truly matter.

Successful people understand this. They know that it's not about how many views they get, but about what those viewers do next. They focus on creating content that inspires action—whether it's signing up for a newsletter, making a purchase, or sharing the content with others.

Getting Your "Next" Right

So, how do you get your "next" right? It starts with understanding your audience. What are their needs, their pain points, their desires? Once you understand these, you can create content that not only engages them but also inspires them to take action.

Remember, more views almost never fixes the problem. It's about getting the right views and inspiring the right actions. That's the key to success.

Don't Just Sit and Wait

Don't just sit and wait for the views to come. Instead, focus on creating valuable content and optimizing your "next."

Creating Valuable Content

Creating valuable content starts with understanding your audience. What are their needs, their pain points, their desires? Once you understand these, you can create content that not only engages them but also inspires them to take action.

It's not about how many views you get, but about the value you provide. The more value you provide, the more likely your audience is to engage with your content and take the desired action.

Optimizing Your "Next"

Optimizing your "next" involves creating clear and compelling calls to action. What do you want your audience to do after consuming your content? Make it clear and make it easy for them to take that action.

Whether it's signing up for a newsletter, making a purchase, or sharing your content, make sure your call to action is clear, compelling, and easy to follow. That's how you optimize your "next."

Conclusion

In conclusion, chasing views isn't the key to success. What matters more is your "who, why, and next." Focus on attracting the right audience, creating valuable content, and inspiring action. That's the key to success in the digital world.

‍