The Invisible Force in High Ticket Sales: The Power of 'Feels'

Have you ever lost a deal and wondered what went wrong—even when your offer was strong, your pitch tight, and your testimonials glowing? High ticket sales are rarely about logic alone. There’s an invisible force at play—an emotional current that determines whether a buyer leans in… or backs away. That force? It’s the ‘feels’ they get when they engage with your ecosystem.

Let’s break down how this subtle but potent dynamic works—and how you can start using it to close more premium sales.

From Bare-Bones Tools to Elevated Experiences

When I started helping people sell online a decade ago, I relied on bare-bones tools: Zoom, PayPal, and sheer selling skill. I made sales because I knew how to sell. The buyer experience? It was functional, but unpolished.

Fast forward to today, and the game has changed.

I realized life gets significantly easier—not because you’ve suddenly become better at pitching—but because you’ve invested in how people experience your brand. The content. The way your booking links look. The confirmation emails. The payment flow. The design of your proposals. These client-facing moments matter more than we admit. They’re shaping the emotional response that ultimately determines: Do I trust this person with my money?

The Buyer Experience Is the Battlefield

Especially in high ticket sales, logic won’t save you. Buyers at premium levels are scanning for trust cues. They’re assessing how everything feels. Is this person credible? Do I feel like I’m in safe hands?

And it’s not just about the sales call—it’s about every touchpoint before and after.

Investing in Your Ecosystem

  • Are your invoices clean, branded, and easy to understand?
  • Does your onboarding feel frictionless?
  • Does your content make them feel seen?

When I was introduced to Bloom, what impressed me wasn’t just the backend efficiency—it was how the buyer experience felt. The client-facing interface, the invoice branding, the onboarding flow… it was seamless. It felt premium.

That’s the difference-maker.

Why 'Feels' Close Deals

The decision to buy doesn’t happen when you drop a pricing sheet. It happens across dozens of small emotional micro-moments. It’s how the client feels in your world.

Does it feel like luxury or chaos? Confidence or hesitation?

That’s what they’re buying. That’s what earns the yes.

A Real Example: Why I Recommend Bloom

After a decade of using a patchwork of tools, I now recommend Bloom not just because it’s functional—it’s because it enhances the buyer experience.

  • It’s efficient and intuitive on your end.
  • But more importantly, it’s slick and confidence-building on theirs.

That’s rare.

And because I believe in it so much, I’m offering a 30% discount for anyone curious enough to try it. Just comment “bloom” and I’ll send you a personal code. If you don’t love it, I’ll refund you myself. That’s how strongly I feel about investing in the buyer experience.

Conclusion: Show Up Better, Sell Easier

The truth about high ticket sales is simple: clients want to feel like they’re making a smart, secure, exciting decision. And no matter how strong your offer is, if the journey to buy doesn’t feel aligned with the price… you’ll lose them.

So don’t just polish your pitch—elevate their experience.

Make them feel something. Make them feel safe. Make them feel like this is the moment they’ve been waiting for.

That’s how you close premium deals. Not with pressure, not with discounts—but with the invisible power of 'feels'.

I’m a conversion coach and I specialize in helping coaches & consultants convert from their content. For over 6.5 years now, I’ve successfully helped scores of businesses convert through their content on the platform. Before that, I did the same with Facebook and for the ten years before all that, I converted multiple-millions in sales in the City of London, in my corporate jobs. But now I’m here, bringing all this experience to help coaches & consultants fix this frustrating issue. Properly. Elegantly. Organically.

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