Why I Run Live Events: A Deeper Dive into the Benefits Beyond Networking

The real reasons behind Entrepreneur Business Live — and what you can take from it

Have you ever wondered why some entrepreneurs are so passionate about hosting live events?

It’s not just about the selfies and social shares. It’s not about grabbing the mic to feel important. And it’s definitely not just another networking mixer with warm wine and awkward intros.

I host events because of three deeper reasons — ones that I think every entrepreneur should reflect on if they’re considering running their own.

Let’s break them down.

1. Philanthropy: Giving Back to the Community

All ticket money? It goes to charity.

Sounds crazy to some. But to me, it’s simple: I believe business can be a force for good. And I wanted Entrepreneur Business Live to reflect that from day one.

For instance, our upcoming London event will donate every penny from ticket sales to Jai Dog Rescue and Drive Forward Foundation. Not a percentage. Not “proceeds after costs.” The whole lot.

And here’s what happens when you do that…

• People feel good about attending
• The room is buzzing with energy
• The event becomes about something bigger than just “you”

It’s community-building, elevated.

Leading by example

But it’s also about influence. Because when other entrepreneurs see that this model works — that you can run an amazing event, raise money, and build your brand all at once — they’re more likely to try it too.

I’d love for that to become the norm. If we all ran events with a cause in mind, think of the ripple effect.

So if you’re considering your own event? Choose a charity. Add a donation. It changes everything.

2. Anti-Echo Chambers: Promoting Diverse Perspectives

The panel shouldn’t all sound the same

We’ve all seen those panels. Five people. One perspective. The same answer repeated five times.

That’s not education. That’s a circle of nods.

That’s why every Entrepreneur Business Live panel is curated with intentional diversity. Not just diversity of people, but diversity of perspective.

Take our next panel on Brand for Business. It’d be easy to stack it with branding coaches. But instead, I’m bringing in creators from different angles: visual identity, copy, positioning, audience building, and more.

What does that do?

• Challenges assumptions
• Sparks deeper thinking
• Gives the audience REAL value

Break the feed-loop

This is also a rebellion against the algorithm. Online, we’re increasingly fed views that match our own. But in-person? You hear from someone totally different. You ask your question and get five wildly different answers.

That’s how you grow.

So if you’re planning your own event: design for friction. Diversity of thought = better outcomes.

3. Mental Health: Changing the Environment

Coaching on Zoom is great — until it’s not

Let me be honest. I spend a lot of my time online. Zoom calls, strategy sessions, coaching clients. It’s all meaningful — but it’s also a LOT of screen time.

So running live events isn’t just about value to others. It’s a mental reset for me.

Each event:

• Gives me a new environment to explore
• Forces me out of routine
• Refreshes my energy

Whether it’s Barcelona, New York, or just central London, the physical shift helps break mental patterns. I get new ideas. I meet new people. I come home better.

Try it yourself

You don’t need to fly across the world. Host a small meetup in your town. Rent a space. Get ten people together.

Just change the scene — and watch what it does for your brain.

It’s not just “good for business.” It’s good for your head.

Join Us for the Next Event

Entrepreneur Business Live is headed to Amsterdam next. If you’ve read this far, you know it’s more than a typical event.

It’s:

• A place to learn from different perspectives
• A platform to support great causes
• A chance to change your environment — and maybe your mindset

If you’re coming, I can’t wait to see you there. If you’re thinking of running your own? Steal this model. Make it your own. And do some good while you’re at it.

Let’s keep growing — together.

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