Why Conversions Matter More Than Likes and Views on LinkedIn

Have you ever wondered why your LinkedIn posts, despite racking up impressive views and likes, aren’t turning into actual sales? You’re not alone. Many entrepreneurs and business owners fall into the trap of chasing the wrong metrics—boosting vanity stats while losing sight of what really drives growth.

Last night marked my 140th weekly group training session. As always, we began by celebrating wins—but not just any wins. We focused on the wins that actually move the needle: conversions.

Understanding the Importance of Conversions

Conversions are the heartbeat of a thriving business. They’re the point where curiosity becomes commitment—when a potential customer turns into a paying one. Yet, too often, business owners are fixated on impressions, likes, and comments instead.

Why Likes and Views Can Be Misleading

Sure, seeing 10,000 views or 200 likes on a post is satisfying. It gives us that dopamine hit. But let’s be real—these metrics are often hollow. A post that goes viral but results in zero new clients is just noise. You wouldn’t be satisfied with a store full of browsers who never buy, right? So why settle for the same on LinkedIn?

Social media makes it dangerously easy to confuse attention with success. Don’t.

Conversions: The True Measure of Success

I’ve always said it: I’d rather have a post “underperform” in reach but quietly bring in ten new clients than go viral and see no real movement. When a single post leads to multiple deals, even if it only reached a modest audience, that’s a win. It means your message hit home—and that’s the only metric that pays the bills.

Learning How to Convert

With over 20 years in sales, I’ve seen the patterns, the breakthroughs, and the common traps. If you want to convert followers into customers, there’s no secret sauce—just tried and true principles.

Focus on Value, Not Virality

The first shift you need to make is in your content strategy. Stop writing to go viral. Start writing to help.

When you lead with genuine value—whether that’s through case studies, behind-the-scenes insights, or practical how-to tips—you position yourself as someone worth listening to and, eventually, buying from.

Value builds trust. Trust builds conversions.

Use Calls to Action Strategically

You’d be amazed at how often I see brilliant posts with no call to action. If you don’t tell your audience what to do next, don’t be surprised when they do… nothing.

Whether it’s inviting them to comment, check out a lead magnet, or book a discovery call, a CTA gives your content direction. Just make sure it’s aligned with the intent of the post and that it feels natural.

The goal is to remove friction—not sound pushy.

The Role of Self-Belief in Conversions

There’s one often-overlooked factor in the conversion equation: your mindset. Specifically, your belief in your own value.

The Power of Self-Belief

When you believe in what you’re selling—whether it’s a product, service, or your own expertise—that conviction radiates. It comes through in your posts, your messaging, your calls to action. And your audience feels it.

People buy confidence. When you know your offer is worth every penny, your potential clients are more likely to agree.

Building Self-Belief

Self-belief doesn’t come from nowhere. It’s built by reflecting on your wins, revisiting the impact you’ve made, and surrounding yourself with people who remind you of your worth.

It also means shutting down the negative self-talk and owning your expertise—because if you don’t believe in yourself, why should your audience?

Conclusion

If you want to grow your business using LinkedIn, remember: likes and views are not the goal. They’re just part of the journey. What really matters is whether those numbers translate into conversations, connections, and ultimately—conversions.

That means:

• Create content that provides real value.
• Use CTAs that drive the next step.
• Build self-belief so your message lands with confidence.

Your business doesn’t run on attention. It runs on action. So let’s stop chasing metrics that don’t move the needle—and start focusing on the ones that do.

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