Why Chasing Views Isn't the Key to Success on LinkedIn

Here's a revelation that might surprise you: getting 100,000 post impressions on LinkedIn doesn't necessarily translate into more money or success. It's a common misconception that I, too, once believed. I used to chase views just like everyone else, hoping that the more eyes on my content, the better. But over time, I realized that this pursuit was more about the feel-good hit of seeing high numbers than it was about any real, tangible benefit to my business or personal brand.

Don't get me wrong—views do matter. But what matters more is the who, why, and next of your content. Let me explain.

The Importance of Who

When it comes to LinkedIn content, the “who” refers to who is actually viewing your content. And not all views are created equal. The identity of your viewers matters more than the total number. A thousand views from the right people—those who align with your goals, services, or values—are far more impactful than 10,000 random ones.

Targeting the Right Audience

To make sure your content is seen by the right people, you first need to understand who they are. What industries do they work in? What problems are they trying to solve? What do they care about? The clearer you are on your target audience, the more effective your content becomes at reaching them.

Quality trumps quantity every time. A small, relevant audience that engages meaningfully with your posts is far more powerful than a passive crowd that simply scrolls by.

Engaging Your Audience

Once you’ve identified who you’re speaking to, your next step is engagement. This means writing posts that spark curiosity, raise questions, and invite discussion. Ask for input. Welcome opinions. Be present in the comment section. When you actively engage your audience, you turn viewers into participants—and that’s where relationships begin.

And don’t forget: engagement is a two-way street. If someone takes the time to comment or react, acknowledge them. Show that you’re not just posting for attention but also for connection.

The Significance of Why

Now, let’s dive into the “why.” Why are people stopping to view your content? Are they genuinely interested—or are they just curious? Passive views may boost your stats, but they don’t build trust, drive conversions, or strengthen your brand.

Creating Value-Driven Content

The key to generating meaningful interest is offering value. What is your audience gaining from your post? Are they learning something? Feeling inspired? Being entertained?

When your content provides real value, people don’t just view it—they engage with it, save it, and share it. That’s when your LinkedIn presence begins to build lasting impact.

Understanding Your Audience’s Needs

To provide value, you need to understand what your audience wants. Are they seeking practical tips? Career advice? A laugh to lighten their day? By identifying what resonates, you’ll craft content that not only grabs attention but holds it.

And value doesn’t always have to be serious. A thoughtful meme, a vulnerable story, or a moment of humor can all hit the mark when they speak to your audience’s world.

The Power of Next

Finally, let’s talk about the “next”—what happens after someone sees your content. This is where views evolve into results.

Encouraging Action

What do you want your audience to do after seeing your post? Share it? Comment? Send a DM? Visit your website? Your content should guide them toward a next step—however small—that builds momentum.

That’s why your call to action (CTA) matters. Whether it’s “Let me know your thoughts,” “Follow for more,” or “Check out the link in my profile,” a clear CTA moves your audience from passive observers to active participants.

Measuring Success

So how do you know if your “next” is working? Track the outcomes. Are people taking the actions you hoped for? Are you seeing more meaningful interactions, leads, or follow-ups?

If yes—great, you’re on the right track. If not, it’s time to adjust your CTA or rethink your content strategy. The goal isn’t viral reach; it’s intentional results.

Final Thoughts

Views on LinkedIn aren’t worthless—but they aren’t everything either. What truly moves the needle is knowing who’s watching, why they care, and what happens next. When you focus on those three things, you don’t just get more visibility—you get traction, trust, and real business growth.

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