Unraveling the Truth Behind Lists and Rankings: A Deep Dive into the World of Sales

Recently, I found myself ranked #17 on the Favikon list for Sales, worldwide. A moment of pride, yes, but it also got me thinking. What does this ranking truly mean? Does it imply that I am the 17th best salesperson in the world? Well, not exactly. And that’s what I want to talk about today.

Rankings and lists are everywhere. They’re in our industries, our hobbies, and even our social circles. But how much weight should we give them? Are they a true reflection of our abilities or just a skewed perspective? Let’s dive in.

The Significance of Lists and Rankings

First, let’s understand what a ranking like mine really means. It doesn’t mean I’m the 17th best at sales. That’s not measurable. Instead, it indicates that I have a particular ratio of engagement with my content that makes me the 17th most noteworthy within my niche.

The Upside of Lists

Lists and rankings can serve several positive purposes:

• They give visibility to those who consistently perform well.
• They can provide leverage—being listed on a respected platform can open doors.
• They help you recognize your peers and get a sense of your standing in your industry.

The Downside of Lists

However, lists aren’t perfect:

• Often, they’re a reflection of someone’s network or exposure, not necessarily ability.
• They can foster unhealthy comparisons and impostor syndrome.
• They may use flawed criteria (e.g., a “sales” list that isn’t based on actual sales closed).

Understanding the Limitations of Lists

Given these pros and cons, it’s clear that while lists can be useful, they also have serious limitations. They’re just one lens—often a narrow one—and shouldn’t be taken as the absolute truth.

Lists Are Not the Full Picture

A list can never fully reflect your value. It’s a snapshot at best.

A sales ranking, for instance, might highlight content engagement—but what about the person’s ability to build long-term relationships, creatively overcome objections, or support clients through adversity?

Lists Are Not the Absolute Truth

Lists are always subjective. They rely on the criteria and awareness of the list-maker.

Not being on a list doesn’t mean you’re not talented. Being on one doesn’t mean you’ve peaked. So don’t let them define your self-worth or hijack your strategy. Let them inform you—not guide you.

Striking a Balance with Lists

So how should we think about lists? The answer lies in balance.

Use Lists as a Tool

Use them to:

• Gain visibility and credibility.
• Understand your industry’s landscape.
• Celebrate progress—but don’t over-celebrate.

And always remember: the real measure of your success lies in your impact, your growth, and the trust you build with your customers.

Don’t Let Lists Consume You

Being listed is great. But don’t become obsessed. Don’t chase the dopamine hit of recognition over the substance of your work.

Instead, let these lists motivate you to keep improving—but based on your own goals and values, not someone else’s leaderboard.

Final Thoughts

Lists and rankings will always exist. Sometimes they’ll lift us. Other times, they’ll overlook us. But your journey in sales—or any field—shouldn’t be governed by them.

You define your success. Not an algorithm. Not an influencer. Not a top 10 chart.

So, what’s your take on lists and rankings? Do you use them as fuel—or do they feel like friction? Let’s open up the conversation. I’d love to hear your thoughts.

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