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Why Your Value-Led DMs Fail and How to Fix It
September 19, 2024
Why Your Value-Led DMs Fail and How to Fix It
Have you ever wondered why your direct messages (DMs) on LinkedIn, despite being packed with value, often go unanswered?
You're not alone.
Many of us have been there, wondering why our well-crafted, value-driven messages are met with silence.
The answer? Trust.
The Importance of Trust in Business
Trust is the cornerstone of any successful business relationship.
Without it, no deal, no matter how great, will ever happen.
But trust comes from familiarity.
The Human Survival Mechanism
As humans, we are hard-wired to be wary of the unknown.
This instinct affects our business interactions too.
When you send a DM to someone you don’t know, it often fails because they don’t trust you yet.
Value vs. Process
Your value proposition might be top-notch, but the issue lies in your process.
You need to build trust before the DM.
How? By leveraging content distribution to create familiarity and trust.
Building Familiarity Through Content
Building familiarity isn't just about posting—you need to show more of YOU.
Stay Present and Engaged
Content helps you stay on people’s radar, but it’s not enough to just post.
Engage with your audience through comments and discussions to build community and trust.
Using Content to Showcase Your Value
Instead of stuffing value into one DM, spread it across your content.
This shows your audience your value in action.
People buy solutions, not products. Let your content show how you solve their problems.
Conclusion
If your value-led DMs are failing, it’s because of a lack of trust and familiarity.
Build that familiarity through content and engagement.
Soon, your DMs will start getting the responses they deserve.
Ready to Make Your DMs Convert?
If you want to turn your DMs into meaningful conversations that lead to business opportunities, check out the DMs to Calls Bundle. This bundle gives you the strategies to engage through DMs in a way that leads to real results.
Start transforming your outreach today! Learn more about the DMs to Calls Bundle here.
I’m a conversion coach and I specialize in helping coaches & consultants convert from their content. For over 6.5 years now, I’ve successfully helped scores of businesses convert through their content on the platform. Before that, I did the same with Facebook and for the ten years before all that, I converted multiple-millions in sales in the City of London, in my corporate jobs. But now I’m here, bringing all this experience to help coaches & consultants fix this frustrating issue. Properly. Elegantly. Organically.
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