4 Obvious Reasons Why You're Not Making Money on LinkedIn and How to Fix Them

Are you showing up on LinkedIn, putting in the work, posting content, engaging… yet STILL not making the money you expected? You’re not alone. So many talented entrepreneurs, coaches, consultants, and creators are doing “the right things,” but missing the foundations that actually produce income.

After years of coaching online business owners, I’ve learned this:
Those who win consistently eliminate four big behaviours—and embrace four replacements.

Let’s break down these four money-blocking issues and how to solve them.

1. Shiny New Object Syndrome

You’ve seen it before (and maybe lived it):

“Richard, that person over there made $687.23 in one day! She just released a course promising $10k/month! I just need to watch this webinar and pay $297 and I’m IN!”

Sound familiar?

The Truth About Hype

The online game thrives on hype.

Those big income screenshots and “you-can-do-this-too” promises exist for a reason: to play you.

And if you let them distract you, you’ll waste years bouncing between ideas instead of building depth in one thing.

The cure?

• Stick with one strategy
• For months
• Preferably years

Success is rarely fast, but it is simple: commit, execute, refine.

2. Lack of Consistency

Show up twice a week → get twice-a-week results.
Show up daily → build undeniable momentum.

Why Consistency Matters

Momentum compounds:

• More posts → more visibility
• More visibility → more conversations
• More conversations → more clients

Try this simple experiment:

Post daily for two weeks.
Compare it to your usual twice-a-week posting.

The difference will shock you.

Consistency isn’t sexy, but it is the secret weapon of every creator who wins on LinkedIn.

3. Lack of Patience

Patience is not waiting.
Patience is continuing while waiting.

The Power of Persistence

The person who “made $10k in a week”?
They probably spent TWO YEARS losing money while figuring it out.

Business is a climb.
A long one.
A romantic one if you choose to see it that way.

Here’s what successful people believe:

• “This is supposed to be hard.”
• “The struggle is part of the process.”
• “I’m learning the reps required to win.”

You’re not behind.
You’re simply still in the before chapter of your story.

4. Your Content Doesn’t Map to Deals

This is the sneakiest income-killer of all.

You’re posting.
People are liking.
Your profile views look great.

…but no one is buying.

Here’s why:

Content That Doesn’t Lead to a Sale Is Just… Content

You must connect:

• Content → Interest
• Interest → Conversation
• Conversation → Conversion

Most people’s content strategy lives on an island, completely disconnected from how someone becomes a customer.

Your content must:

• Highlight the problem you solve
• Position YOU as the expert
• Nurture trust
• Offer a frictionless next step

Without this, your content is “nice,” but not revenue-producing.

Final Thoughts

This isn’t failure.
This is THE CLIMB.

The same climb:

• everyone who made it has walked
• you’re walking now
• and you WILL conquer

The Journey is the Reward

There will be strain, discomfort, mistakes, recalibration.
That’s normal.

You only stop when your mental health demands it—not because business gets hard.

Otherwise?

You keep climbing.
You keep refining.
You keep going.

Because you’re closer than you think.

And—you’ve absolutely got this.

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